Writing 1-3 posts every week…. about what…?? Planning and scheduling posts months in advance… finding and taking pictures for each post….. Why you ask??? Why would a little shop go to all that bother?? Well… this is why we write a blog!
Our blog is our stage for connecting with and sharing relevant information with our customers. It not only creates a place for us to talk about our products but lets our personality sparkle and shows people what we’re all about!
Our blog tells our story and offers an insight into our business, our team, our ideas and things that inspire us.
Our blog gives us food for Facebook, Twitter, Instagram and our newsletters. Our social media overflows with what we are up to!
Our blog creates a conversation with you, our customers. It encourages interaction, comments and feedback.
Our blog means our webpage is being updated every few days, which means search engines love us!
Blogs are free! Free marketing…. yes please!
Blogging keeps us ahead of the game. It helps us be a leader, not a follower of trends and our competitors.
Blogging is hard work, don’t get me wrong. But it is inspiring! It makes me think about our customers, our readers and followers. It keeps me focused on our marketing strategies. I find it stimulating and I often look forward to writing a new post! Why not give it a go!